The term ‘Brand’ usually refers to any name, symbol or any particular feature(s) of a commodity or service that distinguishes it from other similar type of goods/services. In legal terms, a brand is called ‘Trademark’. It is used to denote a firm or company as a whole. A brand, which has gained popularity among the masses or in the market, is said to acquire brand recognition. This helps the product get identified even though the name of the company may not be all too familiar.
Brand Management and Brand Building
Brand Management is a method where strategies are created to market a particular brand. But, once a product (or a service) achieves a brand name, it becomes imperative for the company to not only sustain that position but to also expand its market. Here brand management plays an important role in devising strategies that help in the effective marketing and promotion of the product.
Brand Building is often associated with brand management in which the company enhances its brand value through advertisements and promotions or by sponsoring events. In this process, the company builds up its brand value in a way that satisfies the needs of the consumers, so that he/she identifies the particular product by a unique property.
Brand Equity and Brand Development
Brand equity is basically a measure of the brand value of the company. Researches on top companies indicate that an organization’s 30% to 70% of total worth is attributable to its brand equity. So, the aspect of brand development is indispensable to a firm. Profitability is imperative to any firm for its sustenance, which in turn greatly depends on brand development.
In this highly competitive world, it is essential for a company to create its own niche and stand out from the rest in order to appeal to its target consumers. Some companies such as Google, Facebook, Amazon, etc. may have carved a niche for themselves due to their superior workforce, technology, innovation and fabulous customer services. But apart from these factors what has helped them stay at the top are their strong branding strategies. This has not only enabled them to remain in the limelight but also expand their popularity in areas where it would not have otherwise been possible.
Internet Branding and Real Estate Branding
The world is becoming more competitive and time has become a luxury. Hence, it is important that corporations create awareness about their product at a fast pace so as to create an edge over their competitors. Internet is a medium which has gained huge popularity, even among the small businesses. It enables them to reach out to a wider range of customers. The internet is accessed by millions of people around the world. A product that is advertised on the Internet may have a much wider audience as compared to the television or newspapers. Furthermore, corporations may also spend a much lesser amount on advertisements on the Internet and reach out to a wider audience as compared to other mediums.
Real estate branding refers to the medium by which companies engaged in the business of real estate market their product. Real estate companies place special significance on the concept of logo, the company’s name and a powerful slogan to enable them to catch the attention of the home buyers. Apart from the traditional routes of advertising, these companies also create attractive websites on the Internet giving the audience every information about their companies and products. This helps them connect with their customers.
The list below will give you comprehensive information on the top 100 brands in the world.
Top 10 Brand in the World
|Rank 2016||Rank 2015||Change||Brand||Brand Value 2016 ($m)||Value change 2016 vs 15|
|26||31||5||The Home Depot||36,440||32%|
|46||41||-5||China Construction Bank||19,617||-11%|
|62||50||-12||Agricultural Bank of China||16331||-19%|
|64||48||-16||Com’wealth Bank of Australia||16227||-21%|
|71||65||-6||Bank of China||13,803||-16%|
|95||95||0||Bank of America||11,289||0%|
# Google : Google is an American multinational technology company, online advertising technologies, search, cloud computing, Software and other Internet related services are the main specialization . It was founded in the year of 1998, Larry Page and Sergey Brin are the main founder of Google. It has brand value of $229,198 m.
# Apple : It is a American multinational technology company headquartered in Cupertino, California. Computer hardware, Computer software, Consumer electronics, Digital distribution, Fabless Silicon Design, Corporate Venture Capital, Energy Production are the main core areas in which Apple is involve. It was founded in the year of 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne.
# Microsoft : It is an American multinational technology company headquartered in Redmond, Washington, Core areas in which Microsoft is working is Computer software, Computer hardware, Consumer electronics,Digital distribution. Founded in the year of 1975 by Bill Gates, Paul Allen.
# AT&T : It is the second largest provider of mobile telephone services. This American multinational telecommunications conglomerate headquarter is located at Whitacre Tower in downtown Dallas, Texas. It was founded in the year of 1983. Satellite television, Fixed line telephone, Mobile phone, Broadband Internet access, Digital television, Digital home security are the main product
# Facebook : It is an American for-profit corporation and is one of the best known social networking service provider based in Menlo Park, California, United States.
# Visa : It is an American multinational financial services corporation headquartered in Foster City, California, United States. It was founded in the year of 1958 by Dee Hock. Credit cards and payment systems are the key products.
# Amazon: Online shopping, web hosting, content distribution are the main services offered by Amazon. Its headquater is located at Seattle, Washington, U.S. and is founded in the year of 1994 by Jeff Bezos.
# Verizon : It is one of the broadband telecommunications company and the largest U.S. wireless communications service provider. It’s headquater is located at New York, NY. Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services, and global Internet Protocol backbone network are the key product of Verizon.
# McDonald’s : It is an American hamburger and fast food restaurant chain. Today it is the world’s largest restaurant chain. Its headquaters is located at Illinois, U.S. McDonald’s is founded in the year of 1940.
# IBM : It is an American multinational technology company headquartered in Armonk, New York, United States. Cloud computing, Cognitive computing, Information technology are the key areas in which this company is working.
|Brand Development||Branding Agency||Brand Image|
|Brand Equity||Branding Design||Internet Branding|
|Brand Strategy||Brand Building||Brand Loyalty|
|Brand Value||Defining Brand||Brand Management|
|Brand Awareness||Brand Differentiation||Branding Mistakes|
Last Updated on : 20th Sep 2016 (DU, CU)