Nestle Brand Strategy

In this paper we will discuss about the brand value and brand strategy of Nestle. Based in Switzerland, Nestle is the biggest consumer packaged foods producer in the world.
In 2001, Nestle’s brand value was more than 13000 million dollars. In 2001, Nestle, the largest producer of consumer packaged beverages and foods in the world, claimed the 23rd position in the Interbrand’s list of 100 most valuable brands in the world.

Its brand value was 13,250 million dollars. In 1988, Nestle owned Rowntree Mackintosh PLC, widely known as Rowntree. The main reason behind this acquisition was Rowntree’s brand value. The brand “Nestle” has an important role behind the globalization efforts of the company.

In 1996, almost 40% of the net revenues came from the products that fell under the Nestle corporate brand.
The main attraction of Nestle’s corporate identity is its logo. The design of the logo is very innovative. The nest in the logo is a graphic translation of the founder’s, Henri Nestle, name.
Nestle expanded the Kit Kat brand beyond the United Kingdom. The company spending a lot of money to maintain a successful brand identity.
Nestle’s efficient brand management system continuously is working to improve the company’s brand value.


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Last Updated on : 8th July 2013