Generate Business Deal

In this paper, we will discuss the recent business deal made by Generate, the independent, next-generation management and production studio. The company disclosed this deal in February 2008. According to the disclosure, Velocity Interactive Group and MK Capital are going to invest 6 million dollars in Generate.
Velocity Interactive Group mainly invests in the digital media and communications sector. This deal will enable Generate to grow within a short time spanGenerate disclosed its recent business deal in February 2008. It will get 6 million dollars investment from the Velocity Interactive Group and MK Capital, a venture capital firm.

Generate, founded in 2006, is an independent next-generation management and production studio. It is the first independent studio founded by the blue-chip advertisers and media leaders. Currently, Generate’s client list consists of a huge young audience, as well as some big management clients like Janeane Garofalo, Dave Reynolds, Al Madrigal, Jon Reep, Fred Savage, Patton Oswalt, Brian Posehn, and Christian Finnegan, just to name a few.
Velocity Interactive Group is an investment company, which specializes in digital media and communications.
The company comes up with new investment ideas, which bring human and financial capital to its investment firms. Velocity has several offices in India, USA and China.

MK Capital is a venture capital company specializing in digital media, software and outsourced services. The Managing Members of the company have been managing six venture funds over the last twelve years. The total capital amount of the company is now more than 300 million dollars.

This business deal will help Generate to expand quickly. Moreover, the company will be able to spend more on research and development. The rich history of Generate enticed MK Capital and Velocity Interactive Group to invest.

According to the deal, the co-founder of Generate and a former Chief Executive Officer of the WB Network, Jordan Levin, will be the CEO of the company. The other founding members, Dave Rath and Kara Welker, will be running the management portion.

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